CSR efforts can grow under even challenging circumstances. This was true when I visited Belarus and my recent visit to Georgia proved it again.
While Coke’s new campaign might be killing the brand, could it be revitalizing sales?
The film Bitter Grapes is calling for the Scandinavian supermarkets to live up to their corporate social responsibility efforts as well as leaving me and you with the hasty message about “choose your wine responsibly”. The film’s pointed finger bothers me, so here is what the film should have done.
Join behind the scenes from Sustainable Brands Bangkok, which offered a culinary journey and inspiration from Thais pioneering a local food movement.
The Epica Award is the Golden Globe of advertising judged by the global advertising press. Thomas Kolster delivered a keynote about Goodvertising and the importance of the ad industry to embrace sustainability as a business…
For the first time ever, Goodvertising went to Georgia and here, the media were on point.
~ Thomas Kolster
My book, Goodvertising, is about people who believed in challenging our current system and dared to dream of a better world.