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Thomas Kolster “Goodvertising – because advertising is no good” from Sustainable Brands Istanbul
There’s plenty to be optimistic about when it comes to advertising in 2015! Finally brands are beginning to recognize that it’s not about pushing messages and snappy jokes at people, but actually seeing where they can play a meaningful role in people’s lives
This sustainability tag-team took the audience at Sustainable Brands in London on a journey towards new thought processes in problem-solving.
Most brands are still scarily silent about the difference they want to make in our lives and yet hope we won’t notice them force-feeding us with advertising-as-usual
TrendBook 2014 by Polish marketing expert Hatalska presents an analysis of the five top trends for the next year and I’ve contributed to the chapter about sustainable development.
An interactive and playful keynote and workshop session (Read: Playshop) that helps your business or (personal) brand develop meaningful conversations and engaged evangelists.
I’m happy that Sustainable Brands have selected my book “Goodvertising” to be on the “Top 30 Sustainability Book”-list together with esteemed authors such as Paul Hawken, Al Gore, Umair Haque and John Elkington.
Copyright 2011. Thomas Kolster