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Thomas Kolster “Goodvertising – because advertising is no good” from Sustainable Brands Istanbul
There’s plenty to be optimistic about when it comes to advertising in 2015! Finally brands are beginning to recognize that it’s not about pushing messages and snappy jokes at people, but actually seeing where they can play a meaningful role in people’s lives
This sustainability tag-team took the audience at Sustainable Brands in London on a journey towards new thought processes in problem-solving.
Most brands are still scarily silent about the difference they want to make in our lives and yet hope we won’t notice them force-feeding us with advertising-as-usual
TrendBook 2014 by Polish marketing expert Hatalska presents an analysis of the five top trends for the next year and I’ve contributed to the chapter about sustainable development.
CSR.pl had the pleasure to talk to Mr. Thomas Koesler about his new book, his ideas, and new solutions in how your brand can grow by becoming a part of the quest for sustainability.
An interactive and playful keynote and workshop session (Read: Playshop) that helps your business or (personal) brand develop meaningful conversations and engaged evangelists.
~ We, as the communications industry, have a pivotal role to play and may I add, that we, as the communications industry, have helped build and set in motion the wagon of consumerism and capitalism that is now driving us towards the edge of the cliff. We can solve these worldwide problems in a responsible, sustainable and engaging way
Copyright 2011. Thomas Kolster