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On Maggs on Media, eNews Thomas Kolster tells us why Goodvertising is a growing trend in brand communications – with some very compelling examples!
I was speaking last week at an advertising summit in Yangon, Myanmar and it was an exciting opportunity to get a look at a cute Asian kitten before it grows into yet another Tiger.
The theme of collaboration once again came through in the surprisingly honest and insightful experiences that the marketers shared with one another at Sustainable Brands in London.
Thomas Kolster shares his views on how to make sustainability attractive through communication.
At the conference Sustain Our Africa I saw a continent that’s far from the picture painted by most Western media of hardship, struggle and poverty
As part of the global campaign, The World Day against Death Penalty, we launched an ambient stunt to get the Danes attention and support for the total abolishment of the death penalty.
The unemployment fund, Min A-kasse, wanted to lobby for less bureaucracy. Through research, we found the bureaucracy had run amok, ending in 23,675 pages of unemployment rules. We turned the pages into a tangible symbol…
~ Thomas Kolster
My book, Goodvertising, is about people who believed in challenging our current system and dared to dream of a better world.
Copyright 2011. Thomas Kolster