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Purpose is like Pokémon – Everybody is searching for it, but nobody really knows why…
Thomas Kolster activates purpose at Sustainable Brands ’16 in Bangkok.
Simon Robinson, Co-author of “Holonomics: Business Where People and Planet Matter” and “Customer Experiences with Soul: A New Era in Design” has followed Thomas Kolster’s journey since 2014 and watched him taking his message of Goodvertising around the world. At Sustainable Brands 2016 in Bangkok they met again.
The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever.
Thomas Kolster is busting purpose monsters in this humorous presentation at SB ’16 Copenhagen.
In 2016 overwork resulted in the death of a Dentsu employee – But is work really worth dying for? Article by Thomas Kolster for The Drum.
What started as a book has become a movement – and brands are finally starting to realize that success is not just about selling stuff but about creating a meaningful difference in peoples lives.
I had a cup of coffee with Mathias Vikström, CEO of RBK Communication and one of the brilliant men behind the Åland Index and I couldn’t let him leave before I got this interview
A new book is in development and I’m looking for talented professionals, students or juniors to join my research team on a voluntary basis.
We’ve picked the Top 10 Goodvertising work from 2016 – have a look and see if you agree?