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For the first time ever, Goodvertising went to Georgia and here, the media were on point.
At the 30th annual Golden Globe of advertising, Epica Awards, it was clear that goodvertising is now truly on its way forward.
Are you not really sure what Goodvertising actually is? Thomas Kolster has the answer.
CSR efforts can grow under even challenging circumstances. This was true when I visited Belarus and my recent visit to Georgia proved it again.
Last week Epica Awards celebrated 30 years of creativity. Founded in 1987, Epica is the only creative prize awarded by journalists working for marketing and communications magazines around the world. Launched as the first European advertising competition, today it is an international celebration of creativity, attracting thousands of entries from more than 70 countries. During the event I was lucky to sit down with ArabAd and talk CSR and Goodvertising.
While Coke’s new campaign might be killing the brand, could it be revitalizing sales?
The film Bitter Grapes is calling for the Scandinavian supermarkets to live up to their corporate social responsibility efforts as well as leaving me and you with the hasty message about “choose your wine responsibly”. The film’s pointed finger bothers me, so here is what the film should have done.
At “Sustainable Brands 2016 Bangkok” Michael Dickstein, global manager for sustainable development at Heineken International, and Thomas Kolster, founder of Goodvertising, shared their views and experience on how brands can do good for their customers and their communities.
How can advertising make the world a better place? How can brands come across as genuine and compassionate? And what can you do to inspire your own workplace to do business in a better way? Lovin Malta spoke to Thomas Kolster in the run up to this weekends workshop in Malta.
Join behind the scenes from Sustainable Brands Bangkok, which offered a culinary journey and inspiration from Thais pioneering a local food movement.