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I had a cup of coffee with Mathias Vikström, CEO of RBK Communication and one of the brilliant men behind the Åland Index and I couldn’t let him leave before I got this interview
A new book is in development and I’m looking for talented professionals, students or juniors to join my research team on a voluntary basis.
CSR efforts can grow under even challenging circumstances. This was true when I visited Belarus and my recent visit to Georgia proved it again.
While Coke’s new campaign might be killing the brand, could it be revitalizing sales?
The film Bitter Grapes is calling for the Scandinavian supermarkets to live up to their corporate social responsibility efforts as well as leaving me and you with the hasty message about “choose your wine responsibly”. The film’s pointed finger bothers me, so here is what the film should have done.
Join behind the scenes from Sustainable Brands Bangkok, which offered a culinary journey and inspiration from Thais pioneering a local food movement.
Danish supermarket chain Irma uses untraditional methods in a new campaign, “Slå en streg for din bydel/Take a leak for your neighborhood”, at the annual Culture Night in Copenhagen today, where they test Danes’ “organic condition” using 13 mobile toilets.
The Norwegian advertising association had invited me to do a keynote at their yearly and largest event – Den Store Annonsørdagen – The Big Advertiser’s Day.
Finally an award celebrating impact rather than empty words and awareness: D&AD Impact Award. I was honoured to join the judging alongside creative minds like Jamie Oliver and David Droga.
Two weeks ago I had the pleasure of judging the 4th African Cristal Awards in Marrakesh. The Awards also saw a novel collaboration between Cristal and Goodvertising as it was decided to award the very first “Goodvertising Grand Cristal”.