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The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever.
In 2016 overwork resulted in the death of a Dentsu employee – But is work really worth dying for? Article by Thomas Kolster for The Drum.
For the first time ever, Goodvertising went to Georgia and here, the media were on point.
At the 30th annual Golden Globe of advertising, Epica Awards, it was clear that goodvertising is now truly on its way forward.
Last week Epica Awards celebrated 30 years of creativity. Founded in 1987, Epica is the only creative prize awarded by journalists working for marketing and communications magazines around the world. Launched as the first European advertising competition, today it is an international celebration of creativity, attracting thousands of entries from more than 70 countries. During the event I was lucky to sit down with ArabAd and talk CSR and Goodvertising.
At “Sustainable Brands 2016 Bangkok” Michael Dickstein, global manager for sustainable development at Heineken International, and Thomas Kolster, founder of Goodvertising, shared their views and experience on how brands can do good for their customers and their communities.
How can advertising make the world a better place? How can brands come across as genuine and compassionate? And what can you do to inspire your own workplace to do business in a better way? Lovin Malta spoke to Thomas Kolster in the run up to this weekends workshop in Malta.
At Sustainable Brands 2016 in Copenhagen, Thomas Kolster confronted companies with his introduction of a two-headed purpose monster and the notion: “For me purpose is like Pokemon. Everyone is searching for it but no one really knows why.”
Interview in Romanian Ad Hugger about the creativity, the inspiration and the man behind the Goodvertising movement.
Interview in the Romanian business weekly Business Review about the development of marketing & sustainability in Romania.