Purpose Doesn’t Need More Saving Than a Self-important Saint Thomas Kolster is one of the most well-known faces in the advertising for good space – coining the term Goodvertising. He’s a marketing activist on a mission to make business put people and planet...
Every ad break these days is packed tight with commercials touting a higher purpose from decrying plastic dumping in our oceans to promoting diversity. I used to believe in purpose, with all my heart. Good Lord, I even wrote a book about it calIed, “Goodvertising”...
In his new book, Thomas Kolster has an awakening about brand purpose Credit: Originally published by AdWeek In 2012, author Thomas Kolster released his first book, Goodvertising. Eight years ago, the thinking in the book was revolutionary, and the Danish branding...
Q&A with Thomas Kolster on his second book, in which he urges companies not to fall into an overcrowded ‘purpose’ space and empower customers to find their transformational purpose Thomas Kolster is also known as Mr ‘Goodvertising’ thanks to his first book of the...
As Cannes Lions Festival of Creativity is widely known as the world championships of advertising, I am very proud to be invited to join the 2019 Sustainable Development Goals Jury. Why? Because for a long time I’ve been doing my best to get the attention of...
It was an honour being a keynote speaker at World Bio Markets 2019 in Amsterdam. In this interview, I’m talking about how sustainability has changed the past few years. It has gone from a niche topic to a mainstream focus that every brand marketeer has to talk...
