If you need change, who do you call? As ad land begins to embrace sustainability, purpose and goodvertising like a kid in a candy store, I witness marketing agencies slide down the client’s calling list as fast as that ex who just won’t let go. The marketing industry...
What does it mean, to use creativity for good? How can we harness the strength of storytelling, turn advertising into a tool for good, and make our work matter more? See some interviews and insights from last year’s D&AD festival on just that, soon to be...
The time has come to walk the walk. Thomas Kolster talks on how we need to turn the advertising industry on its head to serve our needs and sustainability on this planet, also acknowledging that change is a two way street, and our opportunity as consumers to do our...
The MENA region’s top creative summit and Egypt’s first and only hub for the creative ecosystem, the Egypt Creative Industry Summit is devoted to Egypt’s creatives and their designs, advertisements, marketing campaigns, arts, performances, and films. See more...
I was invited to do a keynote at the 30th annual Golden Globe of advertising, Epica Awards, which was held last week in Amsterdam. It was clear that goodvertising is now truly on its way forward. I was truly very excited to see lots of creative goodvertising...
