The world has changed and so should advertising. It’s time for brands and businesses to speak up for a better world. The book is showcasing best-practice innovative communication solutions from all over the world divided into 11 chapters: CONTAGIOUSNESS, COLLABORATION, TRANSPARENCY, COMPASSION, CONNECTION, GENEROSITY, SIMPLICITY, CREATIVITY, POSITIVITY and INSIGHT. Moreover it’s featuring in-depth interview with leaders from businesses, advertising agencies, governments, funds and non-profits among them Hannah Jones, VP of Sustainable Business and Innovation at Nike, Niall Dunne, Chief Sustainability Officer at BT, David Droga, Founder and creative chairman of Droga5, Connie Hedegaard, Climate Action Commissioner for the EU. If we all band together and share the very best solutions for change, we can take these solutions and implement them on a global scale, thanks to technology. It is no longer the step of a single man, but the soaring leap of a giant. This first step is yours.