Everyone seems to have an answer to how we build a more sustainable world – but have we all understood the question? We keep getting in various rooms, we keep discussing it, and the room seems to separate into two sides either in the middle of the discussion, or as soon as the meeting is over: Left Brain vs. Right Brain, Desire vs. Resilience, Activist vs. Pragmatist, Emotion vs. Reason, Punk vs. Wonk, New vs. Old, Venus vs. Mars. So where should we put our energies? Who can we trust to move the conversation forwards, upwards and outwards and change the game faster, at scale? And how do we weave all of the qualities listed above in the innovation process?