Yes, you guessed it right: Goodvertising is a word play on ‘advertising’ and ‘good’. For an ad industry most commonly known as Madmen, quack doctors and suits selling cigarettes, liquor and gas-guzzling cars without any moral reservations, putting ‘good’ in there might seem like a paradox or at worst hypocrisy. In many ways it is, but there’s a fundamental shift happening in business, that has direct implications on its submissive servant: advertising. So hey, I thought, why not do a video about it to kick-start the discussion? Enjoy and take part in the discussion using #goodvertising.

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Thomas Kolster © 2017
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