Mr. Goodvertising

Thought-leader, author, sustainability advocate & marketing guru!

Thomas Kolster is a man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a growing movement in itself.

As an experienced advertising & sustainability professional counting more than 15 years he’s a vocal voice for advertising and brands as a force for good, and his book Goodvertising is the most comprehensive book to date exploring communication for good. Today he’s advising global clients across industries from IKEA, Ministry of Foreign Affairs Chile, Ogilvy, SOS Children’s Villages to small start-ups, and when needed he turns advice into impactful creativity in The Goodvertising Agency.

Creativity & innovation

Creativity drives his work, and Thomas is an innovator behind initiatives like the world’s first open-source platform for impactful sustainable initiatives, WhereGoodGrows, which was mentioned as “one to watch” by Marketing Week, the art, business and sustainability accelerator Cph:change, the sustainability event Sustainable Bottom Line and many others. The Huffington Post recently dubbed him “Inspirational Leader”.

Global Client Engagements


Globally recognised speaker & judge

He’s a globally-recognized keynote speaker featured at events such as SXSW, Eurobest, D&AD, ad:tech & Sustainable Brands, a columnist for the Guardian and several other publications, and a regular judge at international award shows. Watch recent interviews with Kolster click here.

Globally Recognized Speaker

“Thomas is one of the most sought after speakers worldwide I know”

KoAnn Skrzyniarz, CEO of Sustainable Brands

“By far our most popular speaker at the conference this year”

Charlotte Durant, Marketing Manager at Sedex Global

My book !

Get all the insights behind the revolution in advertising

Global award judge & critic


Thomas Kolster © 2019