If you need change, who do you call? As ad land begins to embrace sustainability, purpose and goodvertising like a kid in a candy store, I witness marketing agencies slide down the client’s calling list as fast as that ex who just won’t let go. The marketing industry...
Sustainable Brands has just announced it will be partnering with Pixelis, a branding agency committed to design, innovation and sustainability, for Pan-European event in Paris in 2019. It will be the largest of its kind on the continent, in a city that has become a...
Thomas Kolster was recently interviewed by Marketing & Advertising Finland. This is the translated article – you can see the original here. Enjoy! Responsibility is on everyone’s lips, but few marketing impressions have real impact – “Words...
What does it mean, to use creativity for good? How can we harness the strength of storytelling, turn advertising into a tool for good, and make our work matter more? See some interviews and insights from last year’s D&AD festival on just that, soon to be...
This week I was invited to judge the D&AD Impact Awards for the 2nd year in a row. It’s an important initiative, as it not only shines light on important environmental and social issues, but aim to solve them. D&AD already one of the most recognized awards...
Image credits: Adbusters By Thomas Kolster for The Drum, February 3, 2017 “We try harder”, “We sell, or else”, “Gives you wings”. Sorry, I can’t help but paraphrase advertising slogans, because the fact is, working in advertising is a killer. 2016 was in many ways a...
