Description
Do you want to learn how to create a differentiated, ownable, transformative brand? This easy-to-use tool covers all the essential elements with nicely illustrated models guiding you. Get familiar with the following methodologies:
The Arrow – Uncovering how to play a more meaningful role in people’s
The transformative promise – Shaping your organisation’s relevance
The WHO Void – Discovering a blue ocean to own in people’s lives
