07 April: Goodvertising: Creativity for Good

59€ Grateful, you’re supporting our future growth
49€ Thanks, we’ll make a small profit
39€ It’s breakeven for us
29€ We’re losing money
0€ You learn, we eventually go bankrupt

Category:

Description

  • Join me on 07 April
  • Duration: 60 – 90 mins
  • Time:
    • 3pm CET
    • 2pm London
    • 9am NYC
    • 7pm Delhi

The last decade Thomas Kolster has been at the forefront of the advertising as a force for good movement (which he’s coined “Goodvertising”) and he’s judged everything from impact and sustainability competitions to the global advertising award shows such as Cannes Lions and D&AD. Now, you can learn the insights and the hacks that not only bring you to the award podium, but make the world a better place. Thomas will show you how to move your campaigns from just saying, to really enabling change – keeping you up-to-date with the latest developments in the do-good space and readying yourself for creating effective cut-through creative work that leaves a real impact! We’ll discuss work, dissect work – and you’ll become a better impact maker. Added to that, Thomas will give you a few tricks up your sleeve on how to sell your next great campaign.

Audience:

The workshop is for everyone working with advertising and communication on brand, agency, or production side. Typically targeted towards campaign creators, creatives, production or directors, but also for people working with the cross-section of sustainability, advertising and communication.

You’ll learn:

  • The necessary hacks to create real impact and for that sake win real Top Awards
  • The evolution of goodvertising campaigns – and how to sell great work
  • How to create effective yet impactful work

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