04 August: How to Lead in a Post-Purpose Market

59€ Grateful, you’re supporting our future growth
49€ Thanks, we’ll make a small profit
39€ It’s breakeven for us
29€ We’re losing money
0€ You learn, we eventually go bankrupt



  • Join me on 04 August
  • Duration: 60 – 90 mins
  • Time:
    • 3pm CET
    • 2pm London
    • 9am NYC
    • 7pm Delhi


Brands and leaders don’t hold any power, they don’t exist simply because of a burning why, but because they matter to someone. We as people give them power, we give them meaning by our participation. Brands, like leaders (dictators and authoritarian leaders exempt), rely on that interrelationship and when brands, like leaders, forget who they are there for, they lose relevance. Most brands didn’t become irrelevant because they forgot their why, but because they forgot who they were there for. You have to ask different questions, if you as a brand want to enable people’s personal transformation and move them from intention to action. Life is one long continuous journey towards realising ourselves and as a brand one valuable contribution is to show people the way. In the workshop you’ll be introduced to a number of tools, that’ll help you build a more meaningful brand that drive people towards realising their ambitions and dreams.   Audience: Anyone involved in brand building from brand to agency side. The workshop can also be valuable for any leader or for people in the start-up space curious about how to get their story right.   You’ll learn:

  • How to build meaningful brands that matter in people’s lives
  • A new tool, The Arrow, to sharpen your focus across the marketing mix
  • A new mindset focused on real transformation, not just cheap talk



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