The Hero Trap

Thomas’ new books that tells businesses to stop asking Why and start asking Who.
The book is out 25th June, sign-up to newsletter below to be the first to know!



“Try to fly like a superman, and you will come down like a tin of soup.” Internationally recognised purpose pioneer Thomas Kolster takes a hatchet to his earlier beliefs and warns organisations and leaders to stop putting themselves first when it comes to purpose. Drawing on top-line case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, unlocking change at scale and sustainable growth that benefits all.

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