Creativity for Good 16th February 2021 / 15.00 – 16.30 CET
The last decade Thomas Kolster has been at the forefront of the advertising as a force for good movement (Call it Goodvertising, if you want?) and he’s judged everything from impact and sustainability competitions to the global advertising award shows such as Cannes Lions and D&AD. Now, you can learn the insights and the hacks that not only bring you to the award podium but make the world a better place. Thomas will show you how to move your campaigns from just saying, to really enabling change – keeping you up-to-date with the latest developments in the do-good space and readying yourself for creating effective cut-through creative work that leaves a real impact! Add to that, Thomas will give you a few tricks up your sleeves on how to sell your next great campaign. Plus, we will be working on a real client brief to put hacks into practise!
Audience: The workshop is for everyone working with advertising and communication on brand, agency or production side. Typically targeted towards creatives, production or directors.
- The necessary hacks to win top Awards For Good and create real impact
- The evolution of goodvertising campaigns – and how to sell great work
- How to create effective yet impactful work