Cause marketing 22nd January 2021 / 12:00- 1.30 PM CET
Help! Creativity is needed
Competition in the cause marketing space is becoming increasingly harder as more non-profits are fighting for the same funds and as more companies choose a cause marketing strategy to leverage sales. In the marketing battlefield consumers are taken hostage and reacts with apathy or what’s come to be known as “compassion fatigue”. People have had enough. Based on global Goodvertising examples you’re going to learn 5 simple steps to regain trust and move up the ladder towards higher involvement. You’ll also be inspired to think out of the box and cut through the compassion crap from competitors. Ultimately, what are needed are better ideas.
Audience: The workshop is for everyone working with advertising and communication on brand, agency, non-profit or production side.
- How businesses and nonprofits in 5 simple steps can create higher engagement and rebuilt trust
- Learn to move from begging to a benefit strategy
- Why a clearly communicated vision is fundamental for success
GROUP DISCOUNT AVAILABLE! PLEASE CONTACT US IF YOU WISH TO MAKE A GROUP REGISTRATION (APPLIES TO 5 OR MORE PARTICIPANTS)