Hosting the recent Open House at JCDecaux in Paris, Thomas Kolster spoke on the need to rethink purpose and profit and the opportunity for goodvertising to play its part in tackling the issues we colossal issues we currently face globally. In this interview he talks...
What does it mean, to use creativity for good? How can we harness the strength of storytelling, turn advertising into a tool for good, and make our work matter more? See some interviews and insights from last year’s D&AD festival on just that, soon to be...
The time has come to walk the walk. Thomas Kolster talks on how we need to turn the advertising industry on its head to serve our needs and sustainability on this planet, also acknowledging that change is a two way street, and our opportunity as consumers to do our...
The MENA region’s top creative summit and Egypt’s first and only hub for the creative ecosystem, the Egypt Creative Industry Summit is devoted to Egypt’s creatives and their designs, advertisements, marketing campaigns, arts, performances, and films. See more...
By Thomas Kolster for The Drum, June 28, 2017. Image credits: Leaving Cannes, I feel even more schizophrenic than I did during my hard-working years in ad land. On the one hand it’s been the best year ever in the festival’s history for advertising that does...
