Training

Take your career and yourself to the next level

Just 10% of marketers claim to be well advanced on sustainability compared according to a worldwide study by the WFA – The World Federation of Advertisers.

The lack of sustainability and purpose knowledge on the agency side is concerning, where 57% of agencies stated they did average or below as pinpointed by a report from Act Responsible/Nielsen.

Where to begin?

This is our most current list of training, masterclasses and workshops that can be tailored to your needs as a brand, organisation or agency. All our training is focused on the results and are hands-on – and many of them come with exciting and illustrative course material. If you have other specific wishes, feel free to get in contact, as we’ve delivered trainings in more than +70 markets. All our training can be delivered on location, online or in a hybrid format.

If you’re still in doubt – get a sample!

Each month we’re doing webinars on several of the topics below, which gives you a 1-hour introduction to the content. Check them out.

What do they cost?

The best thing is to reach out to us with your wishes, number of participants, location, delivery format (online, in-person, hybrid) and other details you might deem relevant. Then we can quickly come back with a quote or set-up a briefing call.

Longer training format

Untitled

Executive training in sustainable brands & marketing

Everyone is looking to create meaningful marketing growth going forward, and as challenger brands are faster-moving, more agile, and better at connecting with consumers, purpose seems to be taking centre stage…

Untitled

Purpose Peers

An exclusive invitation-only learning and experience cohort

Activating purpose or dealing with the brand challenges of implementing sustainability can often feel like the loneliest job in the world, but what if we could grow together? …

Apply Now

Name*
This field is for validation purposes and should be left unchanged.

Workshop or Masterclass

Untitled

How to:
Goodvertising: Creativity for Good

In the last decade, Thomas Kolster has been at the forefront of the advertising as a force for good movement (we call it Goodvertising) and he’s judged everything from impact and sustainability competitions, to the global advertising award shows such as Cannes Lions and D&AD…

Read more…

Untitled
How to:
Craft brands inspiring people to act

Most companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot, from oceans plastic to diversity. People are increasingly distrustful towards these efforts viewed as cheap marketing stunts meant to wow people into buying more….

Read more…

Untitled
How to:
Sustainable Marketing

Sustainability has come out of the tree-hugging, do-good closet. The possibilities for brands and businesses (as well as people and planet) are fuelling a creative renaissance to make things better rather than a beauty contest based on incremental or advertised made-up differences…

Read more…

Untitled
How to:
Find your sustainability story

Advertising is only the tip of the iceberg, the majority underneath water level is moving to the forefront; does the company pay its employees fairly? Where are the products made? What’s the real story behind the ingredients?

Read more…

Untitled
How to:
Craft movements

“Campaign” and “targeting” illustrates the militaristic command-and-control language of traditional marketing that still dominates most of the media landscape…

 

Read more…

Untitled
How to:
Unlock SDG’s across marketing

The Sustainable Development Goals are a shared language and methodology, which can bring focus to your campaign activities – and your impact efforts…

 

Read more…

Untitled
How to:
Lead in a post-purpose market

Brands and leaders don’t hold any power, they don’t exist simply because of a burning why, but because they matter to someone. We as people give them power, we give them meaning by our participation…

Read more…

Untitled
How to:
Do change behaviors for good

From extensive research, based on more than a 1000 global initiatives, we’ve built a behaviour change workshop and tool kit. How do we succeed in changing behaviours in a more sustainable direction?

Read more…

Online

Purpose Masterclass

Across 13 video courses, followed by hands-on assignments, you’ll be equipped to shape a successful meaningful brand and the marketing that’s bringing it alive. Estimated completion time 3-4 hours.

 

Price:

From 6€ per month

Cannes Lions Goodvertising Course

Together with Cannes Lions and 42courses.com we have created a hands-on online Goodvertising course. If you’re a marketer, advertiser, or business owner, the Goodvertising course will show you how to do the right AND sustainable thing for your brand, your customers, your bottom line, and the planet too.

© 2020 Thomas Kolster. All Rights Reserved.