Latest Report

WARC Sustainability Report

Sustainability isn’t a trend. It’s an unfair market advantage.

13 years of data. The world’s most effective campaigns. One question: does sustainability actually work?

13 years of data. 1,300 campaigns analyzed. 1 in 3 addressed a social or environmental issue.

Download the full report here.

Listen to Thomas break down the findings on Spotify.

New Episode

Purpose Marketing: Episode 34

Hits and Misses is back, live, with EJ Schultz from Ad Age. We take apart this month's purpose campaigns: what landed, what backfired, and why.

Sign up. Expect a debate. Bring your opinion.

18 November, 18:30 CET (17:30 UTC).

Made a campaign you think is a hit or a miss? Share it with us here.

Missed Episode 33 live? Watch the full recording on YouTube.

Speaking

Next up: Creativity 4 Better

Thomas joins Creativity 4 Better in Romania (November 12) to discuss actionable inclusion and real representation.

Find out more: creativity4better.com

Articles

Creativity’s commitment problem

"Everything is exciting at the beginning, but over time, the level of effort and care starts to dwindle, which is why most creatives are terrible at impact." - Thomas Kolster

Download the D&AD Trend Report 2026 to discover six trends shaping the creative industry, including Institutional Conviction, which analyses how corporations are taking real risks on problem-solving work with no guaranteed return.