M Talk: Future Business Models in a Post Purpose & Post Pandemic Era
This year, Dansk Markedsføring (Danish Marketing Association) launched a webinar series called "M Talks". The purpose of these talks is to share insights, explore actionable solutions and to work towards an industry that is relevant, sustainable and has a positive...
Corporate and agency training
New digital possibilities open up for training from a group of executives to hundreds across an organisation Online brings a lot of new possibilities to the table when it comes to training. Usually, training might be limited to a smaller group of people such as an...
LIVE WEBINARS!
These are not easy times, but why not exercise the neurones in your frontal cortex? We are happy to announce that we have launched 3 exciting new LIVE Webinars: First one is How to win in Cannes and make the world a better place Second one, Sustainable marketing -...
Thomas Kolster Talking about how Brands no longer Can Save the World
Thomas Kolster recently did an interview with French media La Réclame. Here, he talked about how he has changed his view on brands and sustainability since he published his book Goodvertising in 2012. His next book (which is coming out later this year!) is called “The...
Join me at Sustainable Brands Nordic on 24 January!
Biomimicry, blockchain technology, neurodiversity, less meat and more windpower. This is the future of sustainability…or is it? Is it more, less - or something else entirely? We’ll explore this and so much more at the Sustainable Brands Nordic event in Copenhagen on...
Goodvertising & the Future of Smart cities at JCDecaux
Hosting the recent Open House at JCDecaux in Paris, Thomas Kolster spoke on the need to rethink purpose and profit and the opportunity for goodvertising to play its part in tackling the issues we colossal issues we currently face globally. In this interview he talks...
Creativity for Good: Catch us at the Upcoming D&AD Festival
Some snapshots from the D&AD Festival exploring how we can use creativity to make impact on society, sustainability, and our work matter more.
Thomas Kolster at TEDx: Confessions From a Renegade Advertising Guy
The time has come to walk the walk. Thomas Kolster talks on how we need to turn the advertising industry on its head to serve our needs and sustainability on this planet, also acknowledging that change is a two way street, and our opportunity as consumers to do our...
Keynote at Egypt’s Only Creative Industry Summit
The MENA region’s top creative summit and Egypt's first and only hub for the creative ecosystem, the Egypt Creative Industry Summit is devoted to Egypt’s creatives and their designs, advertisements, marketing campaigns, arts, performances, and films. See more about it...
Keynote “I lied to you, trust me now”, Lisbon 2017
"I lied to you, trust me now" at APAN Annual Congress in Lisbon, Jun 1. A keynote and following Q&A for the Portuguese Advertising Association in Cascais, Portugal. https://www.youtube.com/watch?v=eukTuMCueAI
Sustainable Brands ‘16 Bangkok – A New Purpose of Advertising
Purpose is like Pokémon – Everybody is searching for it, but nobody really knows why…
Thomas Kolster activates purpose at Sustainable Brands ’16 in Bangkok.
Sustainable Brands ’16 Copenhagen – The Evolution of Purpose in Brand Strategy, Marketing and Advertising
Thomas Kolster is busting purpose monsters in this humorous presentation at SB '16 Copenhagen. https://www.youtube.com/watch?v=UFTL3vmR-4Q
How to overcome top 5 myths about sustainability now through communication
In this thought-provoking session from Sustainable Brands Barcelona, Thomas will kill 5 dominating myths about sustainability.
UBA, Trends Day 2016, Thomas Kolster, Goodvertising
More than 1,300 communications, media and marketing professionals from Belgium and beyond gathered at the annual UBA Trends Day on 10 March 2016 in Brussels, organised by the Belgian Advertisers Association (UBA).
#Goodvertising keynote at Campaign’s Media 360
My #goodvertising keynote from Campaign Asia’s Media360 Summit, which is Asia’s premier industry event, attended by the world’s heavyweight media stakeholders.
Sedex Conference: Be Ruthlessly Simple or Fail
Thomas Kolster on ‘Simplifying sustainability communications’ or “Be Ruthlessly Simple or Fail” at Sedex Conference 2016, London
Goodvertising & Thomas Kolster at Eurobest – The European Festival of Creativity in Advertising
My recent talk at Eurobest. While creativity is what pushes our industry forward, this sessio will argue that it’s also what leaves us stagnating if not applied properly. Today any serious creative should think about impact. How can my idea impact the most people and make the biggest difference rather than just being a creative push-up to impress creative directors, industry peers and win an award?
Keynote from Sustainable Brands Buenos Aires
Sustainable Brands Buenos aires brings more than 1500 Brand, sustainability & design leaders together to find inspiration, tools and partnerships to drive business success and positive impact.
Goodvertising @ Sustainable Brands Rio
I was happy to be back in Rio again. This time for Sustainable Brands.
Green Consumption: New Customer Expectations, New Products, New Demand Management
Green consumption raises multiple important questions businesses: What will be the expectations of the customer in the coming years? Panel discussion from The World Green Economy Summit 2015, Dubai.
Dare to stand out: Develop Follow-Worthy Brands
From Social Media Week: An interactive and playful keynote and workshop session (Read: Playshop) that helps your business or (personal) brand develop meaningful conversations and engaged evangelists.
Innovating for Sustainability: A Game of Two Halves
Everyone seems to have an answer to how we build a more sustainable world – but have we all understood the question? This session from Sustainable Brands London 2014 explores the theme.
“Goodvertising – because advertising is no good” at Sustainable Brands Istanbul
Thomas Kolster “Goodvertising – because advertising is no good” from Sustainable Brands Istanbul
It pays to speak up for sustainability (In Danish)
The wrap-up session of the conference Sustainable Bottom Line (Bæredygtig Bundlinje), 13th March Copenhagen, by Thomas Kolster. Organizers: Børsen, Markedsføring & Goodvertising Agency. Sorry, it's in Danish. See more to the conference here....
The Brand and the citizen
DATE: MONDAY, MAY 12, 2014, London. Is it the duty of brands to tackle unsustainable consumption? And what are the early stage solutions that point to a future where this is possible? Surveys tell us that around 70% of citizens see it as important that we combat the...
Goodvertising at Innovative Media Summit: SWIM
Thomas Kolster from Goodvertising Agency give a talk on 'Goodvertising - How to Adapt Storytelling to attract a corporate world in change' at SWIM. BoostHbg is together with Film i Skåne, CPH:DOX, and New Danish Screen, partner of SWIM - Scandinavian World of...
Thomas Kolster explains WhereGoodGrows at Social Media Week
Thomas Kolster explains the revolutionizing sharing concept WhereGoodGrows at Social Media Week in the UN City in Copenhagen, Denmark. https://vimeo.com/88675466
