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Goodvertising

Goodvertising is the belief that doing good for people and planet is also good for brand and bottom line. 

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

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The Hero Trap

Thomas showcase how organisations and leaders can spark change by asking: who can you help people become?

Screw your purpose, who can you help me become?

News

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A Cannes Lions First: “Open House for Good” (OHFG!)

A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and...
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Brands, Listen Up! Time for New Approaches

Download the Booklet here We’re witnessing a purpose-fatigue – so what’s the way forward? How can brands better inspire action?  Inspired by my book The Hero Trap and its framing around transformative brands and the methodology the Arrow, I’ve embarked on a research...
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Purpose is too good to be true. Aim for the small flush button.

If you put on the hero’s cape and shout the fatigued chorus of “better world” and “do good for people and planet” you most likely will fail as people can easily criticize you. You most likely don’t wake up in the morning with an aim to save the world. On a good day, I...
Screenshot 2022 06 08 at 14.23.47

Why Absolut’s Newest LGBTQ+ Campaign Works… And Other Observations From A Purpose Marketing Expert

In the second episode of the recent Ad Age podcast, we uncover the difference between commercial suicide and sincere support for the LGBTQ+ community. Check out the article and podcast (taken directly from Ad Age) below: Purpose marketing expert Thomas Kolster does...

News

1

A Cannes Lions First: “Open House for Good” (OHFG!)

A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and...
Untitled design 43

Brands, Listen Up! Time for New Approaches

Download the Booklet here We’re witnessing a purpose-fatigue – so what’s the way forward? How can brands better inspire action?  Inspired by my book The Hero Trap and its framing around transformative brands and the methodology the Arrow, I’ve embarked on a research...
Picture 1

Purpose is too good to be true. Aim for the small flush button.

If you put on the hero’s cape and shout the fatigued chorus of “better world” and “do good for people and planet” you most likely will fail as people can easily criticize you. You most likely don’t wake up in the morning with an aim to save the world. On a good day, I...
Screenshot 2022 06 08 at 14.23.47

Why Absolut’s Newest LGBTQ+ Campaign Works… And Other Observations From A Purpose Marketing Expert

In the second episode of the recent Ad Age podcast, we uncover the difference between commercial suicide and sincere support for the LGBTQ+ community. Check out the article and podcast (taken directly from Ad Age) below: Purpose marketing expert Thomas Kolster does...

The Hero Trap

Thomas showcase how organisations and leaders can spark change by asking: who can you help people become?

It’s simple, when you help people realize themselves, your organisation becomes meaningful and change follows.

One of our studies shows, that people are 29.5% more motivated to act on messaging that put them first

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Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Our Promise

We promise to help you become a catalyst for positive change for yourself and for others.

© 2020 Thomas Kolster. All Rights Reserved.