Screw your purpose, who can you help me become?

News

TEDx Panteion University Thomas Kolster

New TEDx talk: Can advertising save the world?

Thomas joined TEDx Panteion University's jam-packed event in Athens in May this year. Does advertising satisfy or create the needs of the modern human after all? Undoubtedly, advertising is one of the most misconceived professional fields in modern society and the...
MLP2309

Brands Need to Stop Putting Themselves First When Focusing on a Purpose

Brands often focus too heavily on making themselves come across as the "hero." Too often they fall into a “hero trap”. If you asked a psychologist to evaluate most brand purposes, I imagine the diagnosis would be somewhere between megalomania or delusion. The latest...
MLP2680

Thomas Kolster Talking about how Brands no longer Can Save the World

Thomas Kolster recently did an interview with French media La Réclame. Here, he talked about how he has changed his view on brands and sustainability since he published his book Goodvertising in 2012. His next book (which is coming out later this year!) is called “The...
Sustainable Development Goals

Thomas joins the Cannes Lions 2019 SDG Jury

As Cannes Lions Festival of Creativity is widely known as the world championships of advertising, I am very proud to be invited to join the 2019 Sustainable Development Goals Jury. Why? Because for a long time I've been doing my best to get the attention of companies...

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

It’s simple, when you help people realize themselves, your organisation becomes meaningful and change follows.

Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Our Promise

We promise to help you become a catalyst for positive change for yourself and for others.

Evaluate your organisation's transformability potential

Take our 2 minute self-assessment test.

Learn

Transform your organisations today through one-to-one tutoring, audio lessons or easy-to-use online modules.

Goodvertising

Goodvertising is the belief that doing good for people and planet is also good for brand and bottom line. 

New book is out Oct/Nov 19’

Reserve your book now.
(no payment needed)

Thomas Kolster © 2019