Screw your purpose, who can you help me become?

News

Screenshot 2020 02 11 at 21.53.26

Super Bowl’s $5.6M Question: Can Snickers Really Fix the World?

At least the game was fun to watch, because this year’s commercials make the United Nations’ sixth edition of the Global Environment Outlook report seem like interesting reading. This year, corporate America chose to laugh rather than voice an opinion. This article...
Unconsumption List

Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions

We shouldn’t lure people into consuming more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur step is one closer to extinction.

Skærmbillede 2020 01 27 kl. 12.34.18

Thomas Kolster at Future Investment Initiative 2019

In October, Thomas Kolster joined Future Investment Initiative 2019 in Riyadh, Saudi Arabia. Here, he went deep into the world of technology with, among others, Alexander Shulgin, Adam Aron and Bob Simonds. At Future Investment Initiative, Thomas Kolster and other...
brands climate grandstanding CONTENT 2020

It’s Time for Brands to Stop Climate Grandstanding and Listen to Consumer Needs

Let’s leave purpose preaching in 2019. Be good, and you might get lucky: Advertising’s new consumer pick-up line is all about a higher purpose and saving our world from all sorts of ills. Brands and business leaders try to outcry and outdo each other with big promises...

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

It’s simple, when you help people realize themselves, your organisation becomes meaningful and change follows.

Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Our Promise

We promise to help you become a catalyst for positive change for yourself and for others.

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Thomas Kolster © 2019