“A must-read for saints and wannabes”

“A must-read for saints and wannabes”

front page new book mobile

Screw your purpose, who can you help me become?

Mar Apr Webinars 2021 1
1 on 1 advisory

News

Winning Campaigns min

The Goodvertising Awards 2020

Another year has passed and the competition for the Goodvertising Awards was definitely stiff. The Goodvertising Awards are not awards that can be entered. They are selected from thousands of campaigns to have been produced in 2020. For Goodvertising, agency name,...
keyart thumb

As Published in Sustainable Brands: Climate Was the Big Loser in This Year’s Super Bowl – and So Were We

Super Bowl LV wasn’t a year in which brands showed leadership with their sustainability messaging; but after the divisiveness, the climate emergency and the rampaging health crisis of 2020, it was a relief to have a laugh. As the Buccaneers delivered a convincing...
tampa superbowl marketing CONTENT 2020

Originally featured in ADWEEK: 4 Super Bowl Ad Missteps Brands Should Avoid

  I’ve been covering Super Bowls for years and seen how advertisers have embraced purposeful messages or good-vertising like bees around a honeypot. Money talks. If you’re willing to go deep into your pockets and take the public stage for Super Bowl, you better...
Coffee Talks Thomas Kolster Post R1 Black 2

Coffee Talk with Innate Motion: “Unlocking Meaningful Growth”

  Recently, on 11 December 2020, I enjoyed a hygge session with the Innate Motion team from Paris, France. I had the pleasure of being hosted by Innate's co-founders Benoit Beaufils and Femke Van Loon to discuss brands, unlocking meaningful growth, what people...

News

Winning Campaigns min

The Goodvertising Awards 2020

Another year has passed and the competition for the Goodvertising Awards was definitely stiff. The Goodvertising Awards are not awards that can be entered. They are selected from thousands of campaigns to have been produced in 2020. For Goodvertising, agency name,...
keyart thumb

As Published in Sustainable Brands: Climate Was the Big Loser in This Year’s Super Bowl – and So Were We

Super Bowl LV wasn’t a year in which brands showed leadership with their sustainability messaging; but after the divisiveness, the climate emergency and the rampaging health crisis of 2020, it was a relief to have a laugh. As the Buccaneers delivered a convincing...
tampa superbowl marketing CONTENT 2020

Originally featured in ADWEEK: 4 Super Bowl Ad Missteps Brands Should Avoid

  I’ve been covering Super Bowls for years and seen how advertisers have embraced purposeful messages or good-vertising like bees around a honeypot. Money talks. If you’re willing to go deep into your pockets and take the public stage for Super Bowl, you better...
Coffee Talks Thomas Kolster Post R1 Black 2

Coffee Talk with Innate Motion: “Unlocking Meaningful Growth”

  Recently, on 11 December 2020, I enjoyed a hygge session with the Innate Motion team from Paris, France. I had the pleasure of being hosted by Innate's co-founders Benoit Beaufils and Femke Van Loon to discuss brands, unlocking meaningful growth, what people...

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

The Hero Trap

Thomas showcase how organisations and leaders can spark change by asking: who can you help people become?

The Hero Trap

Thomas showcase how organisations and leaders can spark change by asking: who can you help people become?

FRONT PAGE New Arrow1

It’s simple, when you help people realize themselves, your organisation becomes meaningful and change follows.

One of our studies shows, that people are 29.5% more motivated to act on messaging that put them first

FRONT PAGE NewFrame Graph 1

Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Our Promise

We promise to help you become a catalyst for positive change for yourself and for others.

Test how meaningful your brand is!

Take our 2 minute self-assessment test.

Learn

Transform your organisations today through one-to-one tutoring, audio lessons or easy-to-use online modules.

Goodvertising

Goodvertising is the belief that doing good for people and planet is also good for brand and bottom line. 

© 2020 Thomas Kolster. All Rights Reserved.