Screw your purpose, who can you help me become?

1 on 1 advisory

News

pride article

As Published in Campaign Magazine: “Your Brand Shouldn’t Hold The Pride Banner: Turn People Into The Activists”

When every brand is claiming to be Nelson Mandela, people are growing increasingly skeptical towards those brand’s efforts. It’s time we wake up and embrace a new direction, if we’re not to jeopardise the brands we’re working for. And who can blame people for being...
district vision

As Published in Sustainable Brands: “Stores Are Failing, Because You Can Buy Anywhere. Change Lives Instead.”

The happiness of buying new shoes is a short-lived dopamine kick, whereas finding better ways of living in balance with yourself adds lifelong value. It’s time to create a new offering: Who can you help people become?   The best things in life aren’t things. If...
MLP2680

Interview for 5 Media: Has ‘corporate purpose’ lost its way?

There are few businesses left whose website doesn’t include a proud statement of their purpose, values and mission. Whether a company is selling pensions or protein shakes, customers expect to hear what it stands for. But do these words add up to anything? Thomas...
PostProduction Poster

The Hero Trap Audiobook Review with Calvin Jodisi, Founder of ASENTI

In this live chat from 24 June 2021, I take my first virtual trip to Kenya where I get interviewed by Calvin Jodisi, Founder of The African Summit on Entrepreneurship and Innovation (ASENTI). We discuss key takeaways from The Hero Trap Audiobook and unravel why it's...

News

pride article

As Published in Campaign Magazine: “Your Brand Shouldn’t Hold The Pride Banner: Turn People Into The Activists”

When every brand is claiming to be Nelson Mandela, people are growing increasingly skeptical towards those brand’s efforts. It’s time we wake up and embrace a new direction, if we’re not to jeopardise the brands we’re working for. And who can blame people for being...
district vision

As Published in Sustainable Brands: “Stores Are Failing, Because You Can Buy Anywhere. Change Lives Instead.”

The happiness of buying new shoes is a short-lived dopamine kick, whereas finding better ways of living in balance with yourself adds lifelong value. It’s time to create a new offering: Who can you help people become?   The best things in life aren’t things. If...
MLP2680

Interview for 5 Media: Has ‘corporate purpose’ lost its way?

There are few businesses left whose website doesn’t include a proud statement of their purpose, values and mission. Whether a company is selling pensions or protein shakes, customers expect to hear what it stands for. But do these words add up to anything? Thomas...
PostProduction Poster

The Hero Trap Audiobook Review with Calvin Jodisi, Founder of ASENTI

In this live chat from 24 June 2021, I take my first virtual trip to Kenya where I get interviewed by Calvin Jodisi, Founder of The African Summit on Entrepreneurship and Innovation (ASENTI). We discuss key takeaways from The Hero Trap Audiobook and unravel why it's...

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

The Hero Trap

Thomas showcase how organisations and leaders can spark change by asking: who can you help people become?

The Hero Trap

Thomas showcase how organisations and leaders can spark change by asking: who can you help people become?

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It’s simple, when you help people realize themselves, your organisation becomes meaningful and change follows.

One of our studies shows, that people are 29.5% more motivated to act on messaging that put them first

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Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Our Promise

We promise to help you become a catalyst for positive change for yourself and for others.

Test how meaningful your brand is!

Take our 2 minute self-assessment test.

Learn

Transform your organisations today through one-to-one tutoring, audio lessons or easy-to-use online modules.

Goodvertising

Goodvertising is the belief that doing good for people and planet is also good for brand and bottom line. 

© 2020 Thomas Kolster. All Rights Reserved.