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Screw your purpose, who can you help me become?

News

cake marketing 2020

Opinion in AdWeek: SHIFTING MARKETING FROM FOCUSING ON THE MASSES TO MILLENNIALS INSTEAD

Bake in plenty of "me" into the millennial marketing mix. Credit: Image by Getty Images – Originally featured in Ad Week In young people’s eyes, advertising was already on life-support before the pandemic. Young people already saw advertising in a coma. For...
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Opinion in SB: THE CORONAVIRUS IS MAKING PUBLIC DISCOURSE SICK

Credit: Image by DB_OBLIKOVANJE/PIXABAY – Originally featured in Sustainable Brands When it comes to Coronavirus, the climate emergency or any other disaster, we shouldn’t antagonize; rather, we should empathise. If we learn to see beyond the tips of our noses and...
Credit: Illustration by Tam Nguyen/Ad Age

Opinion in Ad Age: BRANDS SHOULD NOT STAY SILENT DURING THE PANDEMIC, BUT THEY SHOULD AVOID THE ‘HERO TRAP’

Taking a look at winning communication strategies in times of crisis Credit: Illustration by Tam Nguyen/Ad Age - Originally featured in Ad Age   This is no time to stay silent or inactive as a brand. According to a survey by the World Federation of Advertisers,...
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LIVE WEBINARS!

These are not easy times, but why not exercise the neurones in your frontal cortex? We are happy to announce that we have launched 3 exciting new LIVE Webinars: First one is How to win in Cannes and make the world a better place Second one, Sustainable marketing -...

News

cake marketing 2020

Opinion in AdWeek: SHIFTING MARKETING FROM FOCUSING ON THE MASSES TO MILLENNIALS INSTEAD

Bake in plenty of "me" into the millennial marketing mix. Credit: Image by Getty Images – Originally featured in Ad Week In young people’s eyes, advertising was already on life-support before the pandemic. Young people already saw advertising in a coma. For...
social 4980988 1280

Opinion in SB: THE CORONAVIRUS IS MAKING PUBLIC DISCOURSE SICK

Credit: Image by DB_OBLIKOVANJE/PIXABAY – Originally featured in Sustainable Brands When it comes to Coronavirus, the climate emergency or any other disaster, we shouldn’t antagonize; rather, we should empathise. If we learn to see beyond the tips of our noses and...
Credit: Illustration by Tam Nguyen/Ad Age

Opinion in Ad Age: BRANDS SHOULD NOT STAY SILENT DURING THE PANDEMIC, BUT THEY SHOULD AVOID THE ‘HERO TRAP’

Taking a look at winning communication strategies in times of crisis Credit: Illustration by Tam Nguyen/Ad Age - Originally featured in Ad Age   This is no time to stay silent or inactive as a brand. According to a survey by the World Federation of Advertisers,...
FB Cover Page Webinars

LIVE WEBINARS!

These are not easy times, but why not exercise the neurones in your frontal cortex? We are happy to announce that we have launched 3 exciting new LIVE Webinars: First one is How to win in Cannes and make the world a better place Second one, Sustainable marketing -...

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

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It’s simple, when you help people realize themselves, your organisation becomes meaningful and change follows.

One of our studies shows, that people are 29.5% more motivated to act on messaging that put them first

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Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Our Promise

We promise to help you become a catalyst for positive change for yourself and for others.

Test how meaningful your brand is!

Take our 2 minute self-assessment test.

Learn

Transform your organisations today through one-to-one tutoring, audio lessons or easy-to-use online modules.

Goodvertising

Goodvertising is the belief that doing good for people and planet is also good for brand and bottom line. 

© 2020 Thomas Kolster. All Rights Reserved.