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Goodvertising

Goodvertising is the belief that doing good for people and planet is also good for brand and bottom line. 

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

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The Hero Trap

Thomas showcase how organisations and leaders can spark change by asking: who can you help people become?

Screw your purpose, who can you help me become?

News

How to: Do change behaviors for good

From extensive research, based on more than a 1000 global initiatives, we’ve built a behaviour change workshop and tool kit. How do we succeed in changing behaviours in a more sustainable direction? The outcome is a toolkit and a workshop where we have identified 13...

How to: Lead in a post-purpose market

Brands and leaders don’t hold any power, they don’t exist simply because of a burning why, but because they matter to someone. We as people give them power, we give them meaning by our participation. Brands, like leaders (dictators and authoritarian leaders exempt),...

How to: Unlock SDG’s across marketing

The Sustainable Development Goals are a shared language and methodology, which can bring focus to your campaign activities – and your impact efforts. Thomas Kolster has judged the Cannes Lions Sustainable Development Goals Lions and other global awards focused on the...

How to: Craft movements

“Campaign” and “targeting” illustrates the militaristic command-and-control language of traditional marketing that still dominates most of the media landscape. It clashes with a bottom-up, pluralistic and open media space where people embrace the opportunities of an...

News

How to: Do change behaviors for good

From extensive research, based on more than a 1000 global initiatives, we’ve built a behaviour change workshop and tool kit. How do we succeed in changing behaviours in a more sustainable direction? The outcome is a toolkit and a workshop where we have identified 13...

How to: Lead in a post-purpose market

Brands and leaders don’t hold any power, they don’t exist simply because of a burning why, but because they matter to someone. We as people give them power, we give them meaning by our participation. Brands, like leaders (dictators and authoritarian leaders exempt),...

How to: Unlock SDG’s across marketing

The Sustainable Development Goals are a shared language and methodology, which can bring focus to your campaign activities – and your impact efforts. Thomas Kolster has judged the Cannes Lions Sustainable Development Goals Lions and other global awards focused on the...

How to: Craft movements

“Campaign” and “targeting” illustrates the militaristic command-and-control language of traditional marketing that still dominates most of the media landscape. It clashes with a bottom-up, pluralistic and open media space where people embrace the opportunities of an...

The Hero Trap

Thomas showcase how organisations and leaders can spark change by asking: who can you help people become?

It’s simple, when you help people realize themselves, your organisation becomes meaningful and change follows.

One of our studies shows, that people are 29.5% more motivated to act on messaging that put them first

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Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Our Promise

We promise to help you become a catalyst for positive change for yourself and for others.

© 2020 Thomas Kolster. All Rights Reserved.