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Goodvertising

Goodvertising is the belief that doing good for people and planet is also good for brand and bottom line. 

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

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The Hero Trap

Thomas showcase how organisations and leaders can spark change by asking: who can you help people become?

Screw your purpose, who can you help me become?

News

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Environmental Marketing Mistakes – Podcast with Ad Age

In the next episode of the recent Ad Age podcast, we discuss environmental marketing, and I give some insights and viewpoints. Check out the article and podcast (taken directly from Ad Age) below: According to purpose marketing expert Thomas Kolster, brands often make...
written by Thomas Kolster

The Doomsday Clock is Ticking on the World’s Biggest Advertising Festival

Six key takeaways from this year’s Cannes Lions and how your campaigns can be better Cannes Lions is to advertising what Cannes is to film - the biggest global gathering of the industry. The change is visible, but is it simply what advertising is so good at:...
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A Cannes Lions First: “Open House for Good” (OHFG!)

A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and...
Screenshot 2022 07 08 at 09.32.09

Brands, Listen Up! Time for New Approaches

Download the Booklet here We’re witnessing a purpose-fatigue – so what’s the way forward? How can brands better inspire action?  Inspired by my book The Hero Trap and its framing around transformative brands and the methodology the Arrow, I’ve embarked on a research...

News

Untitled design

Environmental Marketing Mistakes – Podcast with Ad Age

In the next episode of the recent Ad Age podcast, we discuss environmental marketing, and I give some insights and viewpoints. Check out the article and podcast (taken directly from Ad Age) below: According to purpose marketing expert Thomas Kolster, brands often make...
written by Thomas Kolster

The Doomsday Clock is Ticking on the World’s Biggest Advertising Festival

Six key takeaways from this year’s Cannes Lions and how your campaigns can be better Cannes Lions is to advertising what Cannes is to film - the biggest global gathering of the industry. The change is visible, but is it simply what advertising is so good at:...
1

A Cannes Lions First: “Open House for Good” (OHFG!)

A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and...
Screenshot 2022 07 08 at 09.32.09

Brands, Listen Up! Time for New Approaches

Download the Booklet here We’re witnessing a purpose-fatigue – so what’s the way forward? How can brands better inspire action?  Inspired by my book The Hero Trap and its framing around transformative brands and the methodology the Arrow, I’ve embarked on a research...

The Hero Trap

Thomas showcase how organisations and leaders can spark change by asking: who can you help people become?

It’s simple, when you help people realize themselves, your organisation becomes meaningful and change follows.

One of our studies shows, that people are 29.5% more motivated to act on messaging that put them first

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Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Our Promise

We promise to help you become a catalyst for positive change for yourself and for others.

© 2020 Thomas Kolster. All Rights Reserved.