Screw your purpose, who can you help me become?

News

Podcasts 2021

Have a Listen: 2021 Podcasts

I’m grateful for all the powerful and insightful conversations I had on #podcasts in 2021. I really love the format for its frankness and each one of the podcasts provoked me to think differently - and together with the hosts, I feel fortunate to have learned and...
Post Purpose

How Brands Must Behave in ‘Post-Purpose’ Market

People are turning their back on preachy, too-good-to-be-true purpose statements from brands. From years of anti-smoking campaigns, we have learned that people don’t avoid the cigarettes, but rather the campaign. The same can be said about so-called purposeful brands’...
Jury President Impact

Honoured to be Elected Jury President of D&AD Impact

I’m immensely proud to be elected Jury Chairman of D&AD Impact, which I regard as the most important award in our industry, as its honouring ideas that drive sustainable change. It’s a lighthouse in our industry – showcasing that our industry and creativity...
15

Learn how to be a quality leader on the examples of domestic telecom

The sixth Brandstorming of Hrvatski Telekom, along with the originator of advertising for the purpose of good, Thomas Kolster, offered interesting and inspiring insights about brands to leaders.   The pressure on brands is growing - they must be more...

News

Podcasts 2021

Have a Listen: 2021 Podcasts

I’m grateful for all the powerful and insightful conversations I had on #podcasts in 2021. I really love the format for its frankness and each one of the podcasts provoked me to think differently - and together with the hosts, I feel fortunate to have learned and...
Post Purpose

How Brands Must Behave in ‘Post-Purpose’ Market

People are turning their back on preachy, too-good-to-be-true purpose statements from brands. From years of anti-smoking campaigns, we have learned that people don’t avoid the cigarettes, but rather the campaign. The same can be said about so-called purposeful brands’...
Jury President Impact

Honoured to be Elected Jury President of D&AD Impact

I’m immensely proud to be elected Jury Chairman of D&AD Impact, which I regard as the most important award in our industry, as its honouring ideas that drive sustainable change. It’s a lighthouse in our industry – showcasing that our industry and creativity...
15

Learn how to be a quality leader on the examples of domestic telecom

The sixth Brandstorming of Hrvatski Telekom, along with the originator of advertising for the purpose of good, Thomas Kolster, offered interesting and inspiring insights about brands to leaders.   The pressure on brands is growing - they must be more...

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

Change Begins with Who?

Great organisations put people in charge of their own life and happiness.

Who can you help people become?

The Hero Trap

Thomas showcase how organisations and leaders can spark change by asking: who can you help people become?

The Hero Trap

Thomas showcase how organisations and leaders can spark change by asking: who can you help people become?

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It’s simple, when you help people realize themselves, your organisation becomes meaningful and change follows.

One of our studies shows, that people are 29.5% more motivated to act on messaging that put them first

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Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

Our Promise

We promise to help you become a catalyst for positive change for yourself and for others.

Test how meaningful your brand is!

Take our 2 minute self-assessment test.

Learn

Transform your organisations today through one-to-one tutoring, audio lessons or easy-to-use online modules.

Goodvertising

Goodvertising is the belief that doing good for people and planet is also good for brand and bottom line. 

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