12 March 2024: How to Craft Brands Inspiring People to Act

Sign up here:

You will learn:

How to avoid purpose-washing and shape your organisation’s true relevance

How to play a more meaningful and authentic role in people’s lives

How to create behaviour change at scale and ultimately unlock sales

How to Craft Brands Inspiring People to Act

21 March 2024: How to Craft Brands Inspiring People to Act


  • Join me on 21 March
  • Duration: 60 – 90 mins
  • Time:
    • 3pm CET
    • 2pm London
    • 9am NYC
    • 7pm Delhi

We need urgent change now, yet most companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot from oceans plastic to diversity. People are increasingly distrustful towards these efforts viewedas cheap marketing stunts meant to wow people into buying more.

Thomas Kolster, a.k.a. Mr. Goodvertising, shows how to build an authentic, people-first brand.It’s not about making people believe in your brand’s purpose, but rather making them believe in themselves and their ability to bring about change. In the workshop you’ll learn different behaviour change mechanism. These tried and tested methodologies are all you need to unlock behaviour change at scale and sustainable growth that benefits all

© 2020 Thomas Kolster. All Rights Reserved.