23 April 2024: Sustainability as a Marketing Superpower
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You will learn:
Why sustainability matters and the megatrends driving the change
How to create effective, yet impactful sustainability campaigns
Understanding and unlocking the three-steps from saying, doing to enabling
23 April 2024: Sustainability as a Marketing Superpower
Description
- Join me on 23 April
- Duration: 60 – 90 mins
- Time:
- 3pm CET
- 2pm London
- 9am NYC
- 7pm Delhi
Sustainability has come out of the tree-hugging, do-good closet. The possibilities for brands and businesses (as well as people and planet) are fuelling a creative renaissance to make things better rather than a beauty contest based on incremental or advertised made-up differences. Learn how to expand your creative canvas and put into play environmental, health, social and other tangible, world-bettering factors that can be an earthquake under well established, but oblivious brands. Through global examples,
Thomas will show how brands are turning challenges into success stories where profit goes hand in hand with people and planet, but you’ll also get the clever hacks that help you create effective, yet impactful campaigns. Understand what it takes to do successful sustainability communication today, or prepare your epitaph – because if you aren’t moving with us, you’re dead in the water.
