Mr. Goodvertising

Change Begins with Who?

You can start today

Change Begins with Who?

You can start today

You don’t give someone purpose,
it’s something they have
to find for themselves
Purpose is like Pokemon,
everybody is searching for it,
but nobody really knows why
Come up with real solutions
rather than blowing more hot air
into the deflating advertising bubble
The majority of do-good efforts from brands are ridiculous
and nothing but a cheeky pick-up line to charm consumers into buying more
How does advertising
add value to your life?

A New take on Purpose and Brand Leadership

The Book from 2012, that Sparked a Global Movement in Marketing

Post Purpose

Thomas explains why most organisations get purpose wrong and how organisations with advantage can put people in charge.

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Goodvertising

Goodvertising is the belief that doing good for people and planet is also good for brand and bottom line. 

New book is out Oct/Nov 19’

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Thomas Kolster © 2019