Thomas’ seminal book on advertising for good that kickstarted the purpose movement.
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Goodvertising is the belief that doing good for people and planet is also good for brand and bottom line. In the book Goodvertising you will see the power behind this movement. Thomas Kolster have selected over 120 campaigns from all over the world that show these crises have a creative solution. Leaders of agencies, businesses, governments and NGOs believe in a new and more sustainable future and through interviews, they are sharing their best insights with you on how to tackle this transformational tidal wave. Published by Thames & Hudson 2012.

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