Global Post-Purpose Tour – creating catalysts for positive change!

Global Post-Purpose Tour – creating catalysts for positive change!

Purpose is heading towards a dead end

We’re launching a much-needed, global conversation. People are growing tired of every brand claiming to be Mother Teresa and want to see proof. How to build meaningful relationships going forward and build prosperous brands and communities? Marketing activist Thomas Kolster will in conversation with global and local marketing experts share the findings in his new book, The Hero Trap, and illustrate a new way forward, where it’s less about WHY you do

what you do and more importantly about putting people first by asking: WHO can you help people become?

Earlier guest appearances: Virginie Helias. Global Chief Sustainability Officer, Procter & Gamble, Edel Rodriguez, Cuban
American artist and illustrator, Tim Lindsay, D&AD President, Koann Skrzyniarz, Founder and CEO of Sustainable Brands:

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Purpose is heading towards a dead end

More news to follow

The tour was launched earlier this year in Denmark, with first stop in France co-hosted by WFA’s national partner Union des Marques (UBM). Other stops have been booked and we’ll be announcing them soon. But if you’d like to with partner with
Thomas and host a stop in your neck of the woods then please get in touch via the form below, and we can let you know more about the various format options, who’s participating and more:

If you like to attend one of stops on the virtual tour or more about our webinars and other activities, then sign-up to our newsletter below:

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