Possibilities
How do you want to create change?
Over the years we have developed a number of formats from inspiration like a keynote to hands-on formats like ideation sprints or workshops. We deliver most of those formats either physically, online, hybrid or on-demand like our masterclass.
And we tailor these formats from quick engagements like a 15-minute keynote to a 6-week training programs. Our formats are either run by Thomas Kolster or one of his experienced staff members or a local certified trainer. There’s something for every budget – and we’ll adapt to your needs.
Opportunities
Keynote
Workshop
Ideation sprint
Masterclass
Training
Delivery
Physical, online, hybrid or on-demand
Length
From 15 minutes keynotes to 6-weeek or longer training formats
Course captain
Thomas Kolster, an experienced staff member or a certified local trainer
Topics
Brand building
Sustainability
Marketing and activation
Campaigns and advertising
Organisational change and self-development
Leadership
Future of business
Creativity and innovation
Keynote themes
How to create meaningful growth after the pandemic?
Sustainability as a catalyst for creativity
Purpose is a “hero trap” – how to win in a post-purpose market?
Every leader and company are claiming to be a climate-saint. What now?
Your values won’t cut it, who can you really help people become?
Marketing is from Mars, Sustainability is from Venus
Leaders shouldn’t be heroes, turn people into the heroes
Our diverse training and workshop program
Up the positive change! for your agency or marketing department
Our specialised format targeted at improving the positive creative output, the organisation’s motivation and understanding of sustainability and purpose targeted at agencies or marketing departments.
Goodvertising and Creativity for good
Improve your creative output for positive change and become better at cutting through the noise and create tangible impact. Great for agencies and marketing departments.
Find a meaningful role to play as a brand
Unlock meaningful marketing growth and find your meaningful role to play as a brand with our proprietary Arrow tool.
Sustainability communication
Learn how to get sustainability communication right. Great for agencies and marketing departments.
Create empowering, meaningful and people-centric marketing
Across the whole marketing mix from products to pricing you’ll learn how to turn people into active participants with our proprietary Wheel tool.
How to create people-powered and activist campaigns
Learn how to turn people into activists for your campaign using our proprietary Transformative Platform tool and its 8 levers.
Positive Behaviour Change
Learn how to create positive behaviour change with our proprietary 13 Levers for Behaviour Change
Meaningful/sustainable leadership
Learn how to create a meaningful and sustainable leadership for your brand or organisation.
Special formats
Join our 9-week program and become a certified brand transformer or local trainer
Our 9-week program is for people who really wants to get hands-on with all our different tools and learn how to shape meaningful, transformative brands. You’ll receive a certification at the end, which also gives you the opportunity to become a local trainer for us, learn our amazing community and create an extra income stream.
Goodvertising, Cannes Lions and 42courses.com
Together with Cannes Lions and 42courses.com we have created a hands-on online Goodvertising course. f you’re a marketer, advertiser, or business owner, the Goodvertising course will show you how to do the right AND sustainable thing for your brand, your customers, your bottom line, and the planet too.
Our 13-episode masterclass
Across 13 video courses followed by questions and assignments you’ll be equipped to shape a successful transformative brand and the meaningful marketing that’s bringing it alive. Estimated completion time 2-3 hours.
