By Thomas Kolster for The Drum, June 28, 2017. Image credits: Leaving Cannes, I feel even more schizophrenic than I did during my hard-working years in ad land. On the one hand it’s been the best year ever in the festival’s history for advertising that does...
By Watchiranont Thongtep for The Nation, October 21, 2016 TO ENSURE long-term business sustainability, companies must communicate with consumers both online and offline to make their brands inspirational, a forum heard last week. At “Sustainable Brands 2016...
By Romanita Oprea, 20 September 2016 A man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As an experienced advertising professional...