The sixth Brandstorming of Hrvatski Telekom, along with the originator of advertising for the purpose of good, Thomas Kolster, offered interesting and inspiring insights about brands to leaders. The pressure on brands is growing – they must be more...
Zagreb’s creatives and communicators had the opportunity to enjoy several hours of socializing with expert Thomas Kolster in the beautiful ambience of Rougemarin Park and enter the fall with a handful of inspiration and new ideas. Autumn is a time of...
When every brand is claiming to be Nelson Mandela, people are growing increasingly skeptical towards those brand’s efforts. It’s time we wake up and embrace a new direction, if we’re not to jeopardise the brands we’re working for. And who can blame people for being...
The happiness of buying new shoes is a short-lived dopamine kick, whereas finding better ways of living in balance with yourself adds lifelong value. It’s time to create a new offering: Who can you help people become? The best things in life aren’t things. If...
There are few businesses left whose website doesn’t include a proud statement of their purpose, values and mission. Whether a company is selling pensions or protein shakes, customers expect to hear what it stands for. But do these words add up to anything? Thomas...
