How the Sustainable Development Goals manage in Cannes

Interview with Danish Bureaubiz: Mr. Goodvertising has been in the jury of the strong SDG (Sustainable Development Goals) category which focuses on solving the planet’s problems. Here are the trends and tendencies plus a small handful of advice for Danish brands...

How brands and directors can help advertising be better

This year’s Young Director Award, which takes place in Cannes on June 20 at the Palais Stephanie, will feature an inspiring and insightful talk from renowned thought-leader, author, sustainability advocate and marketing guru, Thomas Kolster. Interview with Thomas...

Thomas joins the Cannes Lions 2019 SDG Jury

As Cannes Lions Festival of Creativity is widely known as the world championships of advertising, I am very proud to be invited to join the 2019 Sustainable Development Goals Jury. Why? Because for a long time I’ve been doing my best to get the attention of...

World Bio Markets 2019

It was an honour being a keynote speaker at World Bio Markets 2019 in Amsterdam. In this interview, I’m talking about how sustainability has changed the past few years. It has gone from a niche topic to a mainstream focus that every brand marketeer has to talk...