Is Purpose Getting Tired and not Delivering?

I used to be a big advocate for purpose, but it’s time we revise how we activate purpose. And yes, purpose is being challenged from many fronts these days for not being good for business (Unilever vs. Terry Smith) to not delivering the results for the brand (like...

Interview: Why it’s Time for Brand Purpose to Get Real

This article was originally written and published by Creative Review When Danish marketing and sustainability expert Thomas Kolster wrote his book Goodvertising back in 2012, the world hadn’t quite yet cottoned on to the idea of purpose in marketing. Since then, of...

Have a Listen: 2021 Podcasts

I’m grateful for all the powerful and insightful conversations I had on #podcasts in 2021. I really love the format for its frankness and each one of the podcasts provoked me to think differently – and together with the hosts, I feel fortunate to have learned...

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