People are turning their back on preachy, too-good-to-be-true purpose statements from brands. From years of anti-smoking campaigns, we have learned that people don’t avoid the cigarettes, but rather the campaign. The same can be said about so-called purposeful brands’...
I’m immensely proud to be elected Jury Chairman of D&AD Impact, which I regard as the most important award in our industry, as its honouring ideas that drive sustainable change. It’s a lighthouse in our industry – showcasing that our industry and creativity...
The sixth Brandstorming of Hrvatski Telekom, along with the originator of advertising for the purpose of good, Thomas Kolster, offered interesting and inspiring insights about brands to leaders. The pressure on brands is growing – they must be more...
Zagreb’s creatives and communicators had the opportunity to enjoy several hours of socializing with expert Thomas Kolster in the beautiful ambience of Rougemarin Park and enter the fall with a handful of inspiration and new ideas. Autumn is a time of...
When every brand is claiming to be Nelson Mandela, people are growing increasingly skeptical towards those brand’s efforts. It’s time we wake up and embrace a new direction, if we’re not to jeopardise the brands we’re working for. And who can blame people for being...
