In this podcast episode for The We Don’t Need Roads PACK Series, I got to chat about purpose, authenticity and how sustainability, marketing and leadership meet. According to the fun crew at Talent Sprint, in the toss between parrot or pirate… I’m a...
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But when you take a closer look, it’s a fata morgana. As a creative industry, we still have a long way to go to truly solve social and...
I’m proud to be judging the D&AD Impact Awards for the 4th time. In my opinion, this is the most significant award in advertising as it’s celebrating ideas and solution that deliver true positive impact! I’m humbled to judge next to the...
Super Bowl LV wasn’t a year in which brands showed leadership with their sustainability messaging; but after the divisiveness, the climate emergency and the rampaging health crisis of 2020, it was a relief to have a laugh. As the Buccaneers delivered a convincing...
I’ve been covering Super Bowls for years and seen how advertisers have embraced purposeful messages or good-vertising like bees around a honeypot. Money talks. If you’re willing to go deep into your pockets and take the public stage for Super Bowl, you better...
