On a monthly basis, I explore with Ad Age the best and worst purpose marketing ads. What can you learn from the French sun king or Apple’s divine comedy? Together with Ad Age I talk hits and misses from brands like Apple, eBay, Greenpeace International,...
Missed the last episode of #Purpose hits and Misses with Ad Age? Check it out here: https://www.linkedin.com/events/purposemarketinghitsandmisses-h7053774140029198337/theater/
You can choose to mirror #culture or you can choose to move culture. As the latest #climate report came out from the IPCC, it’s abundantly clear – yet again – that brands need to step up to the challenge and inspire people to act on climate. This...
Are activist brands just dictators on steroids? What ad would you have been the proudest of making? The one from United Colours of Benetton on the left or the one from Patagonia on the right? If you’re not familiar with the term activist brands let me explain. Over...
I often hear many myths about emerging markets. Like #consumers are only in for aspirational campaigns, or that people don’t care about sustainability. Or that it’s all about that bigger flat screen or a running water toilet! I was invited to speak at Dubai Lynx...
