Bake in plenty of “me” into the millennial marketing mix. Credit: Image by Getty Images – Originally featured in Ad Week In young people’s eyes, advertising was already on life-support before the pandemic. Young people already saw advertising in a coma....
Credit: Image by DB_OBLIKOVANJE/PIXABAY – Originally featured in Sustainable Brands When it comes to Coronavirus, the climate emergency or any other disaster, we shouldn’t antagonize; rather, we should empathise. If we learn to see beyond the tips of our noses and...
Taking a look at winning communication strategies in times of crisis Credit: Illustration by Tam Nguyen/Ad Age – Originally featured in Ad Age This is no time to stay silent or inactive as a brand. According to a survey by the World Federation of...
These are not easy times, but why not exercise the neurones in your frontal cortex? We are happy to announce that we have launched 3 exciting new LIVE Webinars: First one is How to win in Cannes and make the world a better place Second one, Sustainable marketing...
WORKSHOP Learn how to fight purpose fatigue and create an authentic, people-first brand Most companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot from oceans plastic to diversity. People are increasingly distrustful...
