Recently, on 11 December 2020, I enjoyed a hygge session with the Innate Motion team from Paris, France. I had the pleasure of being hosted by Innate’s co-founders Benoit Beaufils and Femke Van Loon to discuss brands, unlocking meaningful growth, what...
As recently announced, we’ve recently launched a Goodvertising course in partnership with Cannes Lions on 42courses.com My team and I are ecstatic because we work day and night to spread the Goodvertising (and Hero Trap) messages to more brands, agencies,...
I am very proud and happy to announce that an in-depth Goodvertising course has been launched in partnership with Cannes Lions International Festival of Creativity and 42courses.com! These days brands function in a completely different landscape. Consumers are more...
This year, Dansk Markedsføring (Danish Marketing Association) launched a webinar series called “M Talks”. The purpose of these talks is to share insights, explore actionable solutions and to work towards an industry that is relevant, sustainable and has a...
Purpose Doesn’t Need More Saving Than a Self-important Saint Thomas Kolster is one of the most well-known faces in the advertising for good space – coining the term Goodvertising. He’s a marketing activist on a mission to make business put people and planet...
