A Cannes Lions First: “Open House for Good” (OHFG!)

A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and...

Brands, Listen Up! Time for New Approaches

Download the Booklet here We’re witnessing a purpose-fatigue – so what’s the way forward? How can brands better inspire action?  Inspired by my book The Hero Trap and its framing around transformative brands and the methodology the Arrow, I’ve embarked on a research...

Goodvertising Awards 2021

Although more than a little delayed, we want to extend a massive congratulations to the winners of the Goodvertising Awards 2021. All this work is so important for driving messages and action from others! Goodvertising Awards are like no other award. You cannot enter,...

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