Transparency is a Trap

Transparency is a trap. What gets you to genuinely act? The picture on the left (a suggestion by researchers in Australia) – or the picture on the right (99,9% of all food and beverage brands)? It’s simplicity versus transparency. People in the sustainability...

SB Brand-Led Culture Thoughts

You can choose to mirror #culture or you can choose to move culture. As the latest #climate report came out from the IPCC, it’s abundantly clear – yet again – that brands need to step up to the challenge and inspire people to act on climate. This...

Are activist brands just dictators on steroids?

Are activist brands just dictators on steroids? What ad would you have been the proudest of making? The one from United Colours of Benetton on the left or the one from Patagonia on the right? If you’re not familiar with the term activist brands let me explain. Over...

Emerging Markets Don’t Care About Sustainability

I often hear many myths about emerging markets. Like #consumers are only in for aspirational campaigns, or that people don’t care about sustainability. Or that it’s all about that bigger flat screen or a running water toilet! I was invited to speak at Dubai Lynx...

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