Transparency is a trap. What gets you to genuinely act? The picture on the left (a suggestion by researchers in Australia) – or the picture on the right (99,9% of all food and beverage brands)? It’s simplicity versus transparency. People in the sustainability...
On a monthly basis, I explore with Ad Age the best and worst purpose marketing ads. What can you learn from the French sun king or Apple’s divine comedy? Together with Ad Age I talk hits and misses from brands like Apple, eBay, Greenpeace International,...
I’m behind the microphone on a mission to find radical new answers to the climate emergency. No more BS. Hopefully by talking to climate punks around the world, I can inspire you to find the climate punk within yourself. Remember to follow the channel, let’s create a...
You can’t ignore the world’s biggest advertising festival, Cannes Lions, and its impact. Yet talking about sustainability at an advertising festival as grand as Cannes can still feel like pitching peace at a weapons conference. Marcel Marcondes, global CMO of AB...
When disappointment from Cannes turns to excitement. As mentioned, I’ve been lacking any serious focus on climate across programming, but then I had a conversation with one of the judges of the newly inaugurated Business to Business category. The category only got two...
