Transparency is a trap. What gets you to genuinely act? The picture on the left (a suggestion by researchers in Australia) – or the picture on the right (99,9% of all food and beverage brands)? It’s simplicity versus transparency. People in the sustainability...
On a monthly basis, I explore with Ad Age the best and worst purpose marketing ads. What can you learn from the French sun king or Apple’s divine comedy? Together with Ad Age I talk hits and misses from brands like Apple, eBay, Greenpeace International,...
Sustainability is moving from nice sounding commitments and campaigns to real actions. Finnish spirits brand Koskenkorva is shaking up the spirits industry with its ground-breaking Climate Action vodka, the first sustainable vodka made entirely from regeneratively...
Today, I heard yet another tree planting project pitched to me with great eagerness from a marketing director. I think my reaction was telling. It’s like when you every Christmas got that sweater from your grandma and you really wished it was Lego – you just put on...
Missed the last episode of #Purpose hits and Misses with Ad Age? For the first visual stream, Ad Age editor E.J Schultz and I scrutinise Heinz, Busch Light, United and more. Check it out...
Corona is no longer an emergency, concluded the World Health Organisation (WHO) yesterday. Human stupidity is. We’ve just gone through the biggest experiment in behaviour change where people adopted social distancing and better hygiene on a global scale. In many...
