In this podcast episode for The We Don’t Need Roads PACK Series, I got to chat about purpose, authenticity and how sustainability, marketing and leadership meet. According to the fun crew at Talent Sprint, in the toss between parrot or pirate… I’m a...
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But when you take a closer look, it’s a fata morgana. As a creative industry, we still have a long way to go to truly solve social and...
Super Bowl LV wasn’t a year in which brands showed leadership with their sustainability messaging; but after the divisiveness, the climate emergency and the rampaging health crisis of 2020, it was a relief to have a laugh. As the Buccaneers delivered a convincing...
I’ve been covering Super Bowls for years and seen how advertisers have embraced purposeful messages or good-vertising like bees around a honeypot. Money talks. If you’re willing to go deep into your pockets and take the public stage for Super Bowl, you better...
Another year has passed and the competition for the Goodvertising Awards was definitely stiff. The Goodvertising Awards are not awards that can be entered. They are selected from thousands of campaigns to have been produced in 2020. For Goodvertising, agency name,...
Recently, on 11 December 2020, I enjoyed a hygge session with the Innate Motion team from Paris, France. I had the pleasure of being hosted by Innate’s co-founders Benoit Beaufils and Femke Van Loon to discuss brands, unlocking meaningful growth, what...
