A gin #brand posing as a #sustainability saint, or paid actors promoting #inclusivity? Sounds like a great way to fall into what I call #TheHeroTrap.

Check out the latest #Purpose Hits and Misses #podcast hosted by the great E.J. Schultz on Ad Age for more ads that we dissect.

We look at Volvo Cars‘ ‘For Life’ campaign, and OUIGO‘s clever ad inspired from the same message I have been citing for the last decade: “Who can you help people become”

If you have ads in mind that you want to see featured on the next episode, drop a link or DM me, and let me know your thoughts!

Read and listen here: bit.ly/3JMLity

#people #help #cars #like #brands


© 2020 Thomas Kolster. All Rights Reserved.

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