At @dubailynx sharing my insights about the most necessary creative tactics the next 18 months in the impact/sustainability space.
- From sausage factory to collaborative, cross-displinary, problem-solving creativity
- Use hate & love: think like an impact entrepreneur
- Build brands for human betterment: WHO can you help people become?
Want to know more – do reach out.
I also truly enjoyed the panel conversation and the meeting of disciplines from commerce to AI as presented by Gemma Spence and Daniel Hulme – and expertly moderated by Georgia Kinahan. AI will unlock many new opportunities for efficiencies of resources and fresh creative possibilities. Commerce will def. have to transform and embrace new business models and maybe finally understand that if retail wants to prosper it’s not simply about selling, but understand how retail can deliver transformative experiences such as offering new knowledge, better health etc.
#CannesLions #DubaiLynx #DubaiLynx2023 #Creativity#Sustainability #Dubai #MadinatJeirah Cannes Lions International Festival of Creativity Dubai Lynx International Festival of Creativity#Creativity #PostPurpose #TheHeroTrap