The Arrow to Find Your Why

I dare you – find your why in people’s aspirations or challenges. It’ll take you no more than 5 minutes to see the difference. I’ve been in the purpose space for more than a decade and witnessed leaders and organisations run into what I call “the hero trap” by...

#CanIChange?

#CanIChange? Most certainly a question you’ve been pondering yourself these last days. And you’re not alone. Every new year, @Google reveals the top searches for the previous year. In 2022, people mostly googled how they could change themselves. This is also the theme...

The Old Purpose Vanguard Needs New Ideas

Brand purpose needs to adapt and change. Most campaigns and initiatives are generic and superficial. Creativity, storytelling and being helpful is what’s needed. – An article taken from MarketingWeek Winning at purpose is like a child trying to catch a pigeon....

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