On a monthly basis, I explore with Ad Age the best and worst purpose marketing ads.

What can you learn from the French sun king or Apple’s divine comedy?  Together with Ad Age I talk hits and misses from brands like Apple, eBay, Greenpeace International, Solarbox, Dove and others. Navigating the purpose space can often end up as a #HeroTrap. Watch 15-minutes unfold in the eye of the purpose hurricane with Ad Age editor E.J. Schultz. And since we don’t cover these in our stream, you can watch the full adverts right here!
The full episode:

The Hits:
Solar Box:
Greenpeace International:


The Misses: 



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© 2020 Thomas Kolster. All Rights Reserved.

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