Honestly, I hate most advertising. When I’m relaxing on the couch after a long day at work and I learn a new virus has broken out in Asia and want to watch the news, I’m taken prisoner by a preroll ad. It’s a zero-sum game: the brand is a taker rather than a giver....
Originally featured in IESE Business School “Everybody’s talking about sustainability, but no one’s really doing it,” says Thomas Kolster, founder of Goodvertising and world expert in sustainability marketing and advertising. Addressing an audience of...
This opinion was first published in Bizcommunity South Africa’s biggest marketing news site. Thomas Kolster is the founder of the Copenhagen-based Goodvertising Agency. Through Goodvertising, he is challenging the way we do business and advertising. A speaker at...
My #goodvertising keynote from Campaign Asia’s Media360 Summit, which is Asia’s premier industry event, attended by the world’s heavyweight media stakeholders. With stellar speakers from around the world, tackling industry and inspirational issues. See more...
Interview appeared on Alma Media In a rapidly changing world, brands with a purpose will prosper. Sustainability and problem-solving are key to the success of a company, says Thomas Kolster, author of the book Goodvertising. “All that we have taken for granted...
