Cindy Gallop, Visa’s Nick Jones and Mr Goodvertising author Thomas Kolster to judge first Marketing Can Change the World Awards The Drum is launching the Marketing Can Change the World Awards to honour the creative thinking that tackles real-life issues in a...
Honestly, I hate most advertising. When I’m relaxing on the couch after a long day at work and I learn a new virus has broken out in Asia and want to watch the news, I’m taken prisoner by a preroll ad. It’s a zero-sum game: the brand is a taker rather than a giver....
Originally featured in IESE Business School “Everybody’s talking about sustainability, but no one’s really doing it,” says Thomas Kolster, founder of Goodvertising and world expert in sustainability marketing and advertising. Addressing an audience of...
This opinion was first published in Bizcommunity South Africa’s biggest marketing news site. Thomas Kolster is the founder of the Copenhagen-based Goodvertising Agency. Through Goodvertising, he is challenging the way we do business and advertising. A speaker at...
Interview appeared on Alma Media In a rapidly changing world, brands with a purpose will prosper. Sustainability and problem-solving are key to the success of a company, says Thomas Kolster, author of the book Goodvertising. “All that we have taken for granted...
