Hosting the recent Open House at JCDecaux in Paris, Thomas Kolster spoke on the need to rethink purpose and profit and the opportunity for goodvertising to play its part in tackling the issues we colossal issues we currently face globally.
In this interview he talks smart cities and incorporating goodvertising into the fabric of our society to incite behaviour for good. And, moreover, what digital can do to empower people to act, to help them do more, say more, and achieve their own purpose.
