Marrakech was the venue for Global Marketer Week 2015. Co-hosted with the Moroccan Association of Advertisers (GAM) between the 16th and 20th of March, GMW2015 brought together global marketing leaders from 30 countries, including the world’s biggest brands. Project Reconnect is WFA’s effort to listen to what people really want from brands and advertising. We hope to give marketers practical guidance to make sure their behaviour is in tune with what people want and expect. After all, advertising can be useful and entertaining. And it’s a critical driver of economic growth. What we’re asking you for is a little help… so that we, as an industry, can make it just a bit better.
Project Reconnect: Some potential solutions to the backlash against marketing.
