World Bio Markets 2019

It was an honour being a keynote speaker at World Bio Markets 2019 in Amsterdam. In this interview, I’m talking about how sustainability has changed the past few years. It has gone from a niche topic to a mainstream focus that every brand marketeer has to talk about.
Furthermore, I’m telling about my new book, that will be published this year, and how the focus should be on the “who” instead of the “why.” Enjoy!