When disappointment from Cannes turns to excitement. As mentioned, I’ve been lacking any serious focus on climate across programming, but then I had a conversation with one of the judges of the newly inaugurated Business to Business category. The category only got two years on its back and the always inspiring Tyrona (Ty) Heath from LinkedIn joined the other judges and shared how climate was a strong theme across.
I sat down with Ty to talk more about it and she’ll be sharing a few of the highlights and winning climate work from the category. Also I’m happy to share with you one of my favourite pieces of work from Cannes – an IPO for Planet Earth. Watch the Grand Prix in BTB here: https://lnkd.in/ebW5NcPk
Sustainability GrandPrix BusinessToBusiness LinkedIn
