“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever you call it seems to be on everybody’s lips these days and the juries...
“I lied to you, trust me now” at APAN Annual Congress in Lisbon, Jun 1. A keynote and following Q&A for the Portuguese Advertising Association in Cascais,...
By Paul Holmes for The Holmes Report, May 11, 2017. MADRID—Companies seeking to build advertising and marketing strategy around purpose need to ask themselves, “Are we here to create a better future for the few or for the many?” That was the message delivered...
It’s truly been some interesting travel days during an interesting time. Kicking off with Egypt for the conference Creative Industry Summit, and l was landing on the tragic day when the Christian minority in Egypt, the Copts, was bombed twice up in Alexandria. The...
Purpose is like Pokémon – Everybody is searching for it, but nobody really knows why… Thomas Kolster activates purpose at Sustainable Brands ’16 in Bangkok.
