Interview by Alain Gerlache and Frédéric Brabant with Thomas Kolster about #Goodvertising in Belgian National Radio: La Premiere. This is the English edition. Listen to the radio broadcast...
Interview by Sustainable Brands Last month Thomas Kolster, author of the critically acclaimed book, Goodvertising, compèred a packed SB’16 Copenhagen preview event featuring insights on Behavioural Economics from Krukow, the launch of a new sustainable...
Originally featured in CampaignAsia MEDIA360 SUMMIT – Too much advertising has the opposite effect to that intended, and it’s high time brands realized that, author Thomas Kolster told the Media360Summit in Hong Kong. Changing business models,...
