For most brands and agencies it’s digital that pre-occupy their minds and quite admittedly few still get it, but there’s another disruptive force at play in ad land that’s changing the very foundation between brands and their potential loyal following. According to a...
These days, nobody looks twice when you see someone balancing a takeaway coffee cup in one hand and driving with the other as they weave through traffic. Indeed, even people who take it one step further – rushing past you in the street with a coffee and a croissant...
Most brands are still scarily silent about the difference they want to make in our lives and yet hope we won’t notice them force-feeding us with advertising-as-usual until they produce consumer foie gras. This is in stark contrast to what people expect of brands...
Last week was the most important event in the marketing calendar: the Cannes Lions International Festival of Creativity. The much-coveted prizes, the Lions, are a way for agencies to measure up and convince their clients that their steep hourly rates are justified....
