The silence on COP17 and its unintended lesson for South Africans South Africans have an extraordinary social conscience, says Thomas Kolster, the Danish communications consultant and author of the soon-to-be released book The Bible of Goodvertising (from Thames &...
1 Min. With A Superhero: Thomas Kolster on ‘Goodvertising’ Today we’re talking to Thomas Kolster, who recently popped into South Africa from Copenhagen, Denmark. Thomas is a Danish advertising consultant and author of the upcoming book ‘The Bible of Goodvertising’. He...
For advertising agencies it’s long been a tradition to add their names to print ads they have made for their clients. It’s almost like a statement: See what we’ve made. I like it and encourage it (if done on all their ads). What a great transparent way to tell...
