Yet, it’s a wrap. Cannes Lions International Festival of Creativity always feels like a marathon. Especially this year zigzagging between events, speaking and working with Cannes Lions Advisory to connect and engage with some of the most exciting global brands on sustainability, climate and the future of purpose. There are two types of brands in Cannes. Those who stick to their strategy and despite economic uncertainty push forward on sustainability. And then there are those who think short term and abandon the green ship, it’s like pissing in your pants, it will stink at some point. Cannes Lions is about the creativity and the work – and although it at times can feel like a trade show, there definitely was creative highlights – even within sustainability and climate. My top pick would be the campaign by United Nations Global Compact that turned earth into a company, EART4, and took it public on the stock exchange. The work shines a light on the importance of putting a value on our planetary dependency – and how climate change is creating real economic havoc around the world. It was also great to see the challenges to the global south being tackled. The island country of Tuvalu moves towards the virtual world as climate change threatens its physical territory. I will be sharing more from Cannes Lions as I get time to rest and digest. Do share any work you liked in the sustainability or climatechange space below! Great to connect with all of you in Cannes – and don’t forget climate is urgently calling for our help. It’s your time to answer.
Watch the First Digital Nation https://lnkd.in/eNjs4ZRW
Watch the IPO for Planet Earth by AlmapBBDO https://lnkd.in/ebW5NcPk
Or why not read a recent take-away I shared with the The Drum about the Sustainability Paradox https://lnkd.in/eGua9jGX
CannesLions Climate Sustainability Winners Purpose Branding
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