By Paul Holmes for The Holmes Report, May 11, 2017. MADRID—Companies seeking to build advertising and marketing strategy around purpose need to ask themselves, “Are we here to create a better future for the few or for the many?” That was the message delivered...
By Simon Robinson for Transition Consciousness, March 4, 2017 Thomas Kolster describes himself as an “ex-advertising guy and a man on a mission” and that mission has been to turn advertising into a force for good. Describing this mission as Goodvertising, Thomas hopes...
By Thomas Kolster for Sustainable Brands, February 13, 2017 The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever. In an uncertain time for America, how good was this...
Image credits: Adbusters By Thomas Kolster for The Drum, February 3, 2017 “We try harder”, “We sell, or else”, “Gives you wings”. Sorry, I can’t help but paraphrase advertising slogans, because the fact is, working in advertising is a killer. 2016 was in many ways a...
At Sustainable Brands in Rio 2016, Thomas Kolster was asked a couple of questions… “What started as a book has become a movement – and brands are finally starting to realize that success is not just about selling stuff but about creating a meaningful...
The Epica Award is the Golden Globe of advertising judged by the global advertising press. Thomas Kolster delivered a keynote about Goodvertising and the importance of the ad industry to embrace sustainability as a business opportunity and creative wrecking...
