Advertising is only the tip of the iceberg, the majority underneath water level is moving to the forefront; does the company pay its employees fairly? Where are the products made? What’s the real story behind the ingredients? This challenges the way brands have to tell their stories and puts extra pressure on communication professionals to get the balance right. In this session, you’ll discover how to better find and communicate your sustainability story and be exposed to best practice cases and campaigns from across the world. You’ll learn new tools and methodologies, which can change the way you work, find insights and inspire those around you.
From 90 minutes to 3-hours
Audience: This session is for everyone that work with communication and advertising from brands, agencies to non-profits. Typically, it’s also relevant for communication professionals