From extensive research, based on more than a 1000 global initiatives, we’ve built a behaviour change workshop and tool kit. How do we succeed in changing behaviours in a more sustainable direction? The outcome is a toolkit and a workshop where we have identified 13...
Brands and leaders don’t hold any power, they don’t exist simply because of a burning why, but because they matter to someone. We as people give them power, we give them meaning by our participation. Brands, like leaders (dictators and authoritarian leaders exempt),...
The Sustainable Development Goals are a shared language and methodology, which can bring focus to your campaign activities – and your impact efforts. Thomas Kolster has judged the Cannes Lions Sustainable Development Goals Lions and other global awards focused on the...
“Campaign” and “targeting” illustrates the militaristic command-and-control language of traditional marketing that still dominates most of the media landscape. It clashes with a bottom-up, pluralistic and open media space where people embrace the opportunities of an...
Advertising is only the tip of the iceberg, the majority underneath water level is moving to the forefront; does the company pay its employees fairly? Where are the products made? What’s the real story behind the ingredients? This challenges the way brands have to...
